The bright side of disorganization: When surprise generates low-price signals

The research problem of this paper attempts to understand the effects of disorganized versus organized shelves on search information. Contemporary retail studies have tended to discover how the organization of displays can evoke increased consumer attention. Thus, the purpose is to examine how disorganization cues shelf displays foster surprise through information search and the implications of that process for visualizing low-price signals. In three experiments carried out using eye-tracking devices and face reader techniques (two in the laboratory and one in the field), empirical evidence is presented that disorganization cues can generate an increase in information search generated by cognitive processing, increased emotional surprise manifested levels via schema discrepancy, and perception of low-price provoked by the attempt to reduce the risk of choice.     

A “load-carrier” perspective approach for assessing tourism resource carrying capacity

To address the challenge of global tourism resources being overloaded or underutilization, there requires an adequate method for assessing the tourism resource carrying capacity (TRCC). However, the majority of previous evaluation perspectives on TRCC are limited by thresholds. This paper develops an innovative approach for assessing TRCC from the “load-carrier” perspective. TRCC is assessed by exploring the interaction between the carriers and loads of tourism resources. Chongqing city in China is employed as the case city to demonstrate the application of the established TRCC method. The conclusions are as follows: 1) This study elaborates the new connotation of TRCC from the perspective of “load-carrier”, and establishes the TRCC evaluation system based on the dynamic relationship between the carrier and load of tourism resources. 2) The proposed TRCC evaluation method is proved effective through an empirical study of Chongqing. 3) Chongqing's case unveils that the overload performance of TRCC can be dynamically monitored and predicted. By applying the TRCC evaluation methodology developed in this study, tourism managers and policymakers can identify whether it is the load or the carrier of tourism resources that affect the performance of TRCC, thereby taking targeted policy measures to eliminate potential risks of overload or underutilization.     

Aesthetics of hotel photos and its impact on consumer engagement: A computer vision approach

Visual content has been an essential marketing approach to exerting enjoyable virtual experiences and inducing consumer engagement. However, despite the widespread acknowledgment of the importance of visual content, how would the exerted aesthetic perception affect consumer engagement is still unexplored. Adopting a deep convolutional neural network model, this study quantifies the aesthetics of thumbnail images and managerial photos of hotels and thereby explores the impact of hotel photo aesthetics on consumer engagement. Aesthetically enjoyable photos are shown effective not only to encourage more consumers to engage in word-of-mouth discussions but also to promote consumer ratings. Such impact is also significantly moderated by hotel price. This study illustrates a viable approach to probing the perceived aesthetics of visual content in the hospitality field, and the uncovered significant role of aesthetics highlights the necessity of further attention to the cognitive perceptions of visual marketing content in both theoretical research and practical management.     

甘孜州农牧区县域发展水平综合评价与特征分析

[目的]对甘孜州各县市的发展状况进行研究探讨,为区域可持续发展策略的制定实施提供科学依据,对提升县域发展水平和发展质量具有重要意义。[方法]建立涵盖经济、社会、资源环境三大模块共计24项指标的评价体系,选取发展较快的2007—2014年为研究时段,运用极差法、改进熵值法、耦合协调度模型与GIS工具,对甘孜州各县市的发展水平进行综合评价与分析。[结果](1)全州综合发展水平指数平均值为0. 500 8,发展水平整体较低,其中康定市得分最高,石渠县最低,县市之间呈现两级分化。(2) 2007—2014年全州综合发展指数平均增幅0. 262 6,年均增速13. 77%,所有县市均处于上升过程,但县市之间增速不一,发展差距逐步扩大。(3)全州发展协调度平均值为0. 390 5,协调度较低,各县市均处于轻度失调或濒临失调水平。(4)发展水平、活力、协调度较高县市均集聚于州东部和南部,尤以东路片区最为典型。[结论]下一阶段需依据各县市实际,立足优势,制定实施合理的发展规划,缩小区域差异,提升综合发展水平。     

一般竞争战略理论论战、观点流派与研究展望——从割裂到融合

一般竞争战略理论对企业战略决策具有广泛而深远的影响。学者们对一般竞争战略的割裂观和融合观一直争执不休，众多研究呈现出多角度、多证据、结论矛盾和研究混乱的局面。文章通过对相关理论回顾和梳理，揭示出一般竞争战略理论割裂观存在的问题和困境，呈现融合观的理论与实证证据，提炼出混合战略的三个流派，并揭示混合战略研究的脉络和趋势。文章揭示出融合是竞争战略的趋势，实现不同战略类型的融合和竞争战略的多维体系构建，有助于厘清竞争战略研究的混乱和矛盾，打破根深蒂固的“骑墙战略”禁区思维，为企业的战略决策提供系统和多维的视角，并推动一般竞争战略从割裂化向融合化演进，特别是对现阶段的中国企业战略制定具有重要意义。     

The micro-foundations of strategic ambidexterity: Chinese cross-border M&As,Mid-View thinking and integration management

Chinese cross-border mergers and acquisitions (M&As) display several unique properties in relation to the ways in which their international business operations are organised and managed. Their seemingly puzzling ‘light-touch’ integration approach can be significantly understood from a strategic ambidexterity perspective: on the one hand, the ‘light-touch’ enables the exploitation of the targets’ existing knowledge bases; on the other hand, elements of the ‘light-touch’ facilitate the exploration of the new knowledge arising from the collaboration between targets and acquirers. However, an important theoretical gap remains: why do Chinese companies deploy such a strategic ambidexterity approach in their post-acquisition integrations? This paper aims to fill this gap by proposing Mid-View thinking as a micro-foundation of strategic ambidexterity in integration management from a cultural and philosophical perspective. To illuminate our conceptualization and argument, we conducted qualitative in-depth interviews with CEOs/high-level managers of acquired German companies. Communication approach and organizational control—as two critical aspects in integration management—reveal how Mid-View thinking can serve as a micro-foundation of strategic ambidexterity. We conclude this paper by presenting its theoretical contributions, managerial implications, and future research directions.     

低山丘陵区高标准基本农田建设限制性因子识别与建设方向

[目的]识别低山丘陵区高标准基本农田建设的限制性因素。[方法]基于GIS平台,运用AHP-熵权法,以重庆市高标准基本农田建设的6个典型项目区为例,从田块禀赋、设施配套、投入产出水平、社会经济水平及生态环境等5方面选取15项指标,识别低山丘陵区高标准基本农田建设的限制性因素。[结果](1)低山丘陵区高标准基本农田建设限制性因素依次存在中低山缓坡区丘陵宽谷区河谷平坝区的趋势,且不同微地貌条件下的限制性因素存在一定差异。(2)从项目区评价分值来看,河谷平坝区耕地质量分值最高,为高标准基本农田重点建设区域;丘陵宽谷区建设条件与耕地质量较好,是高标准基本农田建设次重点区域;而中低山缓坡区限制性因子较多,高标准基本农田建设适宜性较差。(3)文章研究的AHP-熵权法可以适用于其他地貌类型单元下高标准基本农田建设限制性因素识别研究。[结论]因地制宜,科学合理安排低山丘陵区微地貌类型下的高标准基本农田建设内容与整治任务。     

How do relational bonds affect user engagement in e-commerce livestreaming? The mediating role of trust

E-commerce livestreaming depends heavily on user engagement. However, the effect of relational bonds (i.e., financial bonds, social bonds, and structural bonds) on user engagement in e-commerce livestreaming has not been well understood. Our study develops a conceptual model to investigate the impacts of relational bonds on user engagement and addresses the mediating role of trust. We collected data from users of the DianTao App. The results show that social bonds and structural bonds positively affect user engagement, while financial bonds have no direct impact on user engagement. Financial bonds, social bonds, and structural bonds are positively related to trust in the broadcaster. Similarly, financial bonds, social bonds, and structural bonds are also positively associated with trust in the platform. Furthermore, trust in the broadcaster and trust in the platform directly affects user engagement, fully mediating the impact of financial bonds on user engagement, while partially mediating the impacts of social bonds and structural bonds on user engagement. In addition, we find that experience moderates the mediating effects of trust between relational bonds and user engagement. The findings of this study provide useful insights for operators who should invest in building relational bonds and user trust to improve user engagement in e-commerce livestreaming.     

Contraction flexibility,operating leverage,and financial leverage

This study investigates the impacts of contraction flexibility and operating leverage on financial leverage from the perspective of the agency conflict between shareholders and debtholders. In a continuous-time real option framework, we demonstrate that shareholders’ contraction flexibility may have an adverse effect on financial leverage, and that the substitution relation between operating leverage and financial leverage is persistent or pronounced in the presence of contraction flexibility. The evidence from Chinese listed firms not only supports our theoretical predictions well, but also offers a method to examine the agency conflict hypothesis. We suggest that the high proportion of bank loans or long-term debt in total liabilities can help levered firms alleviate the agency problem arising from contraction decisions.     

川渝黔一体化发展的战略目标和基本内容

作为长江上游的核心区域，川渝黔一体化发展的本质就是长江上游区域的一体化发展。战略目标有两个方面：在成渝城市群基础上形成世界级城市群、形成世界级主导产业和企业集团。其战略意义有五个方面：极大缓解我国不平衡不充分发展与人民追求美好生活愿望之间的矛盾、率先促进长江上游区域一体化发展、有助于加快实现“一带一路”和长江经济带等发展目标、有利于保护水资源和建成上游生态屏障、使我国有一个长远和稳固的战略后方基地。一体化发展的基本内容包含五个方面：交通通信设施一体化、产业发展一体化、监管和生产要素一体化、生态环境一体化、人口流动时身份规定一体化。